It's not enough to simply offer IT services. You need to explain what problem you are solving and why you do what you do. Nowadays, a popular way for startups to market their products is to show them to potential customers. A webinar is a great way to interact directly with potential customers and truly connect with them, as well as learn from their feedback instead of just showing them a video.
Give them the opportunity to ask questions about GPS and how they can install the system on their farm equipment. The first step in the marketing process is understanding the market, which includes customer needs and wants. The market can be thought of as a place where goods and services are offered. It can be defined based on your target audience, your marketing strategies, and your line of business. These strategies should be based on your products and services. The first step in developing a marketing strategy is to define the need.
If other suppliers have already identified a need, your task is to develop a strategy to convince the customer that your product is better than that of your competition. Take the fast food war as an example of competition for consumers with a defined need. Being the first to reach the market can give you an advantage, but being the most effective at addressing the need will lead to success. For instance, you could set goals such as increasing the number of new patients seen in the office by 5 percent during the first six months and by 10 percent at the end of the first year; changing your patient mix by expanding the pediatric and adolescent patient base from 15 percent to 25 percent of total patient visits within 18 months; or increasing your gross income by 30 percent in 24 months. To gather the type of information you need to develop a strategic marketing plan for your practice, you must conduct market research on your practice, your competition, and your community. You can't rely on intuition, judgment, and experience; you need concrete data.
While gathering this information will take some time, there are several resources available that can make the process easier for you. After collecting this data, analyze it and summarize it into meaningful conclusions that serve as a basis for determining which marketing strategies make the most sense and will get the best results for your query. The research will identify the wants and needs of your current and potential patients and help you define your target audience (for more information on the target audience, see step 5).
